Ariana Vassilopoulou and Lindsey Piscitell first teamed up in 2017 as graduate students, creating an interactive window display in NYC’s East Village. That project became City Beat. Its positive reception led to more iterations across the US, at which point Regina Cantu joined to lend her expertise in enhancing the installation for diverse environments.

Lindsey is an Executive Producer that has created physical  installations and virtual experiences for brands like Amazon, Gucci and American Express. She currently consults for Fortune 500 Brands as a one-stop solution for experiential activations. 

Ariana has extensive experience in various digital mediums, including animation and VR/AR. She has collaborated with top brands and renowned artists like David Blaine, bringing her unique creative vision to numerous high-profile projects.

Regina has produced for New Media Artists (Raycaster/New INC), social entrepreneurs (The Unschool), and international art institutions (Magnum Foundation), focusing on sustainability, collective memory, and social innovation. She now leads the Digital Client Experience team at Clase Azul Spirits, using technology to engage their community and celebrate Mexican luxury.

Together, the team has over 35 years combined experience in experiential technology. All three hold an MPS in Interactive Technology from NYU’s Tisch School of the Arts.